WEINIG CEO Gregor Baumbusch: “We will be even closer to our customers in the future.”

Gregor Baumbusch has been the head of WEINIG AG since the beginning of the year. In aligning the company for the future, he focuses on the customer. We caught up with him.

Mr. Baumbusch, what challenges await WEINIG?

Our markets and customers are constantly changing, which is why we have to constantly adapt our strategies to market requirements. Today, it’s no longer just about developing a good product, but about providing solutions that add value for the customer. This is also what our claim “Weinig offers more” is all about. At the same time, we must and will be at the forefront of digitization, which is a very important topic. We have set milestones in this direction with the “WEINIG 4.0 digital” standard, our participation in the “Mindsphere” IoT system and the establishment of the “Automation & Digital Business” unit.

WEINIG is well positioned as the world market leader in solid wood processing. What goals have you set yourself for the next few years?

We want to strengthen and expand our leading position. The regional focus plays an important role here, as we are convinced that there are still regions with strong growth potential. In this respect, it is also important to analyze how we can position ourselves even better in the solid wood sector. With HOLZ-HER, we also have a very competitive brand in panel processing. Here, too, the possibilities are far from exhausted. All in all, we want the WEINIG Group to be even closer to our customers and to focus even more on their needs.

Where is there even greater potential for WEINIG in the solid wood sector?

In any case, the area of construction timber is a major topic, where we have recently been able to realize a number of major projects. The development away from individual machines towards machine components also plays a role.

What do you expect from the “LIGNA Year” 2019 from the economic point of view?

Two years ago we had a top result at the trade fair and we are sure that we will exceed this result once again. Feedback from our sales department shows that we can expect a positive development for 2019 as a whole. Of course there are always imponderables, much depends on the political framework conditions. If the year is reasonably stable economically, however, we will achieve our goals.